Refreshing a call-tracking
brand to give it a new ring

ResponseTap called on us to reposition their brand and refresh their website.

Dialling up brand proposition and style

This project was about brand evolution. ResponseTap wanted to update and reposition their existing brand to align it with their values and business goals. And dial up their website to match.

First, we took things back to basics to define and develop their brand proposition and tone of voice, ensuring both were a true reflection of their beliefs. Working closely with ResponseTap’s in-house design team, we used our findings to inform a new visual brand style, including colour palettes, typography, iconography and animations. 

Brand Proposition, Brand Development, Website Design and Development

Branded icons and illustrations

We designed a set of custom icons and illustrations for ResponseTap to make sure that every part of the brand was consistent and ownable. With their distinct style, these icons and illustrations can be used across any brand collateral and give a professional, uniformed look.

This was my favourite example of the brand team and web team coming together to create something great.

Luke Gosling . Senior Creative developer

The website

With the brand finalised, we redesigned ResponseTap's website,  optimising it for conversions and bringing the new brand identity to life online. Of course, we also updated all other business and sales collateral to convey a clear and consistent brand identity, ready to take to market. The result? An evolved brand identity that was as joined up as their intelligent call tracking business.

The results

In Oct 2017, ResponseTap secured £3.5 million funding package from Clydesdale and Yorkshire Bank.

Significant contract wins in the UK and US means the company now supports over 2,000 clients worldwide, including British Gas, Aviva, Mercedes Benz and Virgin.

They have grown their business to a team of 85 people, moving to bigger premises in Exchange Quays.

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