Designing a sophisticated brand platform for business growth

Using insight and brand-led design, we created a website that reflects the brand’s varied offering and resonates with audiences.

Where beauty meets functionality

The G.A Group needed a new website that could act as a sales tool and give a holistic view of their three services - branding, interior design and residential. We began by immersing ourselves in their business with a collaborative workshop where we discussed their exact needs and wants.

UX Strategy, Prototype, UI/ Visual Design, Interaction Design & Development, Development, Server Architecture

Understanding browsing behaviour

Then we undertook user research to identify key personas, using these to inform the site map and user flow. We found that users wanted to browse and segment the G.A Group portfolio by services, project types and regions. So we built a bespoke toolbar that allowed them to do just this. Now, the website put the user’s needs first.

Creative design

Next up, creative design. Beautiful visuals refreshed the brand and gave the website a luxury feel, whilst a modular build design gave G.A Group the ability to build and develop case studies themselves.

The result?

A stunning user-first platform with an interactive design that
integrates the brand’s varied services. 

 

Thank you for all the hard work, patience, support and laughs along the way in getting the new G.A website live. It’s been an absolute pleasure and the site has gone down a storm internally (always the harshest audience!) Here’s to more projects together going forwards. >

190%

+New users

342%

+Page view

77%

+Session duration

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