Creating a brand
to shift Avail into
top gear

We developed a stand-out brand proposition to build trust with customers and give Avail a defined space to own within their industry.

It's always a huge responsibility to help take a new brand to market, it relies very much on understanding the market and the role the brand will play in people's lives.

David Wilson . Senior Creative

Putting Avail in the driving seat

Avail came to us to help them to define their new business: a haulage drivers recruitment app - the first of its kind. We jump-started the project with a collaborative workshop to establish the brand’s purpose - to provide honest and fair recruitment of haulage drivers - or as we put it, to be “there for the industry”. This gave us a springboard from which to develop an authentic brand that would resonate with both sides of the road - the hauliers and the drivers.

The finished brand proposition, “Haulage driving the right way”, captures Avail’s unique service offering and gives the brand a defined space to own within their industry.

Brand Development, Brand Positioning, Brand Strategy

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