Using an inbound strategy to get clarity - then deliver results from joined-up sales and marketing.
First, we went back to basics. We defined exactly what ANS stood for to align the business around a core proposition and give clarity on products, services and targets. We developed the external positioning 'ANS Means Business' which captured key USPs - the benefits of working with a service-led provider who enabled customers to change and improve their businesses, whilst ANS manage and maintain.
Working with internal stakeholders, we created an inbound strategy using leading inbound platform Hubspot’s automation to produce content and campaigns to attract, nurture and convert leads. This gave the sales teams the information they needed to increase pipeline and conversions. Whereas the marketing department knew the real value of their activity, with a clear sight of exactly what was working. Now ANS could rise above the noise.
In 2016 'RAPID' took the industry by storm: ANS' standardised, configurable and policy-driven private cloud. We supported the branding and marketing of RAPID, promoting automation as a huge benefit for enterprise IT, improving efficiency and predictability while reducing cost, variability and risk.
But it wasn't about applying a superficial coat of paint; everything we did had to live and breathe across the business. So we made sure the whole approach played out across a new website, sales collateral and content strategy. This gave ANS a future-proofed and joined-up way of working for sales and marketing departments that could support future business growth.
increase in lead generation
increase in prospect conversion
increase in pipeline revenue
Get in touch with our team