Cube³ Marketing execute a hugely successful PR campaign for Multiple Sclerosis fundraising by gaining coverage through TV, Radio, newspapers and online media, throughout the Yorkshire regions.
Working on behalf of their Leeds based client Bentley Organic, Cube³ Marketing helped raise awareness of a fundraising event for MS organization Flicker.MS. The fundraising event, the first high profile event for Flicker.MS, involved a teacher Josh Whitehead, running in a 125 mile, 6-day race through the Amazon, sponsored by Bentley Organic producers of a range of Soil Association Certified, organic personal hygiene products.
The PR campaign set out by Cube³ Marketing led to coverage on BBC Local Radio, Yorkshire Television, local Yorkshire newspapers, trade press and online media, bringing the names of Flicker.MS and Bentley Organic to millions of people across the Yorkshire regions.
Commenting on the campaign Jamie Bentley, CEO of Bentley
Organic said, “We were amazed at the success of the campaign, we never expected to get such extensive coverage and this has been excellent in raising awareness of both Flicker.MS and Bentley Organic.”
Phil Ogden, from Cube³ Marketing commented, “We were delighted to assist in promoting such a worthy fundraising event and helping to raise awareness of Multiple Sclerosis. This campaign is a hugely successful example of our PR prowess and we are extremely pleased with the coverage it has received.”