Sansing supply scrap and recycled metal across the world. With headquarters in Hong Kong and a strong standing in Asia, they really are a global company. However, they did not have the brand identity to match their commercial strength. The name Sansing, meaning ‘Star Mountain’ in Cantonese, is characteristic of the company and the staff: full of drive, optimism and a vision of future possibilities, and it was these values that needed to be translated into the brand. Red is a key feature of the colour palette, a strategic choice due to it being a symbol of luck in Asia. By incorporating the star, the new logo is now timelessly iconic and the typeface used is bold, strong and structured, reflecting this dynamic industry.