Avecto are a global company with an endpoint security offering that makes them leaders in their field. But their brand identity, assets and strategy were not aligned. What they were saying they were, simply wasn’t what they were anymore.
We embarked on an insight project that delivered a unique brand proposition and positioning from which, together, we were able to develop and deliver a clearly defined marketing strategy with tangible objectives. We researched their market, competitors, clients and targets and spoke to stakeholders in all areas to understand their business objectives.
The outputs were an entirely new visual identity, a website built around targeted customer journeys using a distinct tone of voice and sales assets for their team.